Fresh Creative for Bland Farms

For more than 75 years, Bland Farms has been recognized as the premium grower of Vidalia sweet onions. With a long-standing reputation built on quality and family heritage, the brand continues to evolve its marketing to remain relevant and compelling to modern audiences.

The Challenge

As Bland Farms prepared its 2026 media plan, the marketing team needed a new set of campaign-ready creative that could support a range of placements across consumer and retail channels. The work needed to feel fresh and strategic while still aligning with the brand’s established visual identity.

Previous campaigns had strongly emphasized the company’s legacy as a family-owned farm—an important part of the brand story. However, the opportunity existed to push the narrative further and highlight the product itself as the central hero of the campaign.

The Approach

Working with Bland Farms’ existing photography and design assets, I developed and designed the campaign creative with a more product-driven direction, positioning the Vidalia sweet onion as the hero. I also designed the presentation template used to communicate the 2026 strategy to stakeholders.

For three mobile-first video concepts, I provided art direction to extend the campaign into motion. The videos were designed for vertical, mobile-focused placements while maintaining a cohesive visual connection to the broader campaign.

The Result

The final campaign provided a flexible, cohesive set of assets across print, digital, presentation, and mobile video. The client responded particularly well to the product-forward approach, which brought greater focus to the Vidalia sweet onion while preserving the brand’s authentic heritage.