A Refreshed Annual Report for The Junior League

The Junior League of Greater Lakeland serves the local community through education, outreach, and service. For several years, I have helped them present a professional and cohesive look in their branding.

The Challenge

League Lines, JLGL’s annual report, felt dated and out of touch with the modern organization.

My Approach

Using updated national Junior League brand guidelines, I applied new fonts, colors, and bold spread layouts to breathe new life into an old publication.