A Modern Rebrand for Compassion House

Compassion Ministries provides residential care for pregnant and parenting young mothers ages 11–21 who need a safe, structured environment to grow and thrive.

The Challenge

The logo felt outdated, and the brand was falling short of reaching modern audiences. The client wanted a relevant refresh that would honor the organization’s 30-year history.

My Approach

I kept the core of the logo in tact by re-using the familiar heart shape. I updated it with a softer, bolder logomark that will work better across digital and social platforms.

I pushed the brand forward with a modern pastel palette and round, inviting fonts.