A 30-Year Celebration for Orlando Health
For more than three decades, Orlando Health Arnold Palmer Hospital for Children has been dedicated to providing compassionate, world-class care for families across Central Florida. To celebrate its 30th anniversary, the organization wanted a campaign that felt less like a traditional healthcare message—and more like a birthday celebration for the brand.
The Challenge
Healthcare marketing often leans toward clinical and restrained visuals. For this milestone anniversary, Orlando Health wanted to break from that norm and create a campaign that captured the joy, optimism, and childlike energy at the heart of pediatric care. The campaign needed to celebrate 30 years of impact while working seamlessly across outdoor, social media, and digital platforms.
The Approach
The campaign was built around a vibrant, celebratory visual system inspired by Orlando Health’s secondary brand color palette. Using these brighter tones allowed the work to feel fresh and playful while remaining firmly within established brand guidelines.
The creative concept centered around the idea of “30 Years of…” highlighting the many ways the hospital has supported children and families over the years—30 Years of Care, 30 Years of Play, 30 Years of Hope.
To extend the celebration across digital channels, a “30 Reasons” social media campaign counted down to the anniversary with daily posts, each featuring a numbered frame and a unique story or message. Playful typography, animated kids, and confetti elements brought a sense of energy and movement to the visuals—turning the campaign into a true birthday celebration.
The Result
The final campaign delivered a joyful, colorful presence across outdoor and social channels, helping Orlando Health stand out in a category often dominated by subdued healthcare messaging.
By leaning into celebration and optimism, the campaign reinforced the hospital’s mission while reminding the community that behind every year of service is a story of care, resilience, and childhood.
