Crafting a Fresh Campaign for Bland Farms

In operation for over 75 years, Bland Farms is the premium grower of vidalia sweet onions.

The Challenge

The marketing team needed new, robust campaign creative to include in their 2026 media plan.

The Approach

Bland Farms already has a strong library of imagery and design elements. In this case, it was a matter of making the best use of quality elements to continue to tell the brand story. In the past, campaigns have largely focused on the family-owned angle, which is a core value of the company. I pushed the story a little further by incorporating their product, Sweet Vidalia Onions, into every piece of creative. In addition to ad creative, I also built the template that the team used to present the marketing plan to the client.

The Result

The client was pleased with the concepts, and appreciated the product-forward focus of the creative.