A 30-Year Celebration for Orlando Health

Orlando Health Arnold Palmer Hospital has focused on children’s care for over three decades.

The Challenge

For the 30th anniversary, Orlando Health wanted a celebratory campaign that would feel like a birthday party for the brand.

The Approach

The key art for this campaign utilized the bright secondary color palette in the Orlando Health brand guidelines to keep things fresh, but consistent. We also utilized varying copy to add variety. 30 Years of CARE, 30 Years of PLAY, etc. A social media campaign, “30 reasons” utilized numbered frames that were customized each day leading up to the anniversary. Playful fonts, animated kids, and confetti elements worked together to make this a true celebration for the hospital.

The Result

The joyful, colorful and playful nature of this campaign made Orlando Health stand out from the usual more subdued and sterile healthcare landscape.