A Bold Proposal for Hifive Creative

Hifive is an award winning creative & advertising agency that describes themselves as a “team of creative misfits and deranged lead generators”.

The Challenge

Hifive needed a proposal that would stand out and fully communicate their bold and unique creative capabilities. They do alot of video work, and those videos needed to be featured in a way that would translate well in a static PDF document.

The Approach

I applied Hifive’s bold brand to every corner of this RFP. Even client testimonials where given this attention with saturated color blocks and oversized text. For video, I utilized layouts that feel native to video UI, as you would see on video-first platform. Each video has a clear “play” button that links to Hifive’s YouTube page. The same solution was applied to mulit-media Case Studies. Screenshots of social feeds and comment sections were laid out as pop-ups to add dimension and interest to the page.

The Result

This design nailed Hifive’s vision. This proposal allowed them to accurately and confidently present the best version of their agency to the client.